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Serra


Look beyond the label.

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Serra


Look beyond the label.

 

our mission

Here at Serra, we know that quality food is important. So important that we believe that every foodie, and person out there deserves the best food there is to offer, from the brands we love. However, we know this isn't always the case. This is where we come in.  As fellow foodies, we strive to provide the latest on food recalls, health facts, and food news in addition to providing services to food producers and individuals who share our vision, to provide people with the raw facts about food labels.

Because at Serra, we believe that you deserve to look beyond the label.

 
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Let's talk labels!


Catch up on the latest news on food recalls, health and wellness! 

Click here for serra News!

Let's talk labels!


Catch up on the latest news on food recalls, health and wellness! 

Click here for serra News!

Foodies Unite!

We started Serra because we believe that foodies needed truth, transparency, and advocacy in the food we consume and produce. To that end Serra's mission is to be the number 1 news source for information about food labeling, food recalls, and food safety. We will also provide health and wellness advice and information through columns written by Brian Kellerman, a graduate of the University of Vermont agricultural program and food safety and quality control expert. In unique cases, we provide advocacy for consumers and food producers whom we believe are striving for truth and transparency and most of all, quality in clean living. In you are a consumer or producer and want information about a particular product, label, or food recall, please contact us via the link below and we will provide you with information and direct you to resources to help you. We are Serra. We look beyond the label.  

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The Founder


The Founder


Bill Patmon

Advocate. Father.  Foodie. 

Growing up with a grandfather who took pride in growing his own crops, Bill Patmon learned at an early age that fresh, natural food matters and can make all the difference in a life. From helping out on his grandfather's farm to raising children of his own, Bill has become not only someone who prides himself in feeding his family with nutritious eats, but truthful ones at that. He knows that labels don't always mean what they advertise and that people deserve the best. Because of his appreciation for fresh foods and the desire to maintain a healthy family with his wife Teela, Serra was born. Because everyone deserves to have fresh foods on their tables and to know what truly is in the foods that are often tagged as "natural." 

Combined with his passion for justice, William not only strives for Serra to be a company that keeps people updated on recalls and the true, raw facts about foods, but to also defend those who are harmed by food products. Because people no matter how big or small deserve protection and the right to know that we're truly enjoying the truly nutritious foods as God intended.